TPY Capital
TPY Capital

Senior Director, Demand Generation



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Tuesday, March 5, 2024

Datadog is looking for an experienced Senior Director of Demand Generation to help lead our growth marketing efforts as we continue to scale and expand globally. Reporting into the VP of Digital Operations & Field Marketing, this data-informed marketing leader will be asked to create, execute and measure the demand generation strategy for a global team of 15+, and will be responsible for leading our pipeline generation efforts to drive new customer logo growth and customer expansion opportunities.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

  • Lead, mentor and scale a high-performing global demand generation team of 15+ to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
  • Own all digital demand generation channels including SEM, paid social, webinars, paid sponsorships, SEO and integrated campaigns.
  • Develop best in class strategies to generate demand in multiple market segments including Commercial, Mid-Market and Enterprise.
  • Build a culture of constant testing and optimization to improve channel performance and ROI metrics.
  • Work cross functionally to drive alignment amongst marketing, sales, and supporting go-to-market teams.

Who You Are:

  • Bachelor’s Degree (Master’s degree a plus)
  • 15 years of demand generation/growth marketing experience, with 5 years leading high-performing teams
  • Subject matter expert on marketing analytics and performance benchmarking with deep experience in attribution and optimization
  • Experience running digital marketing programs in the Americas/EMEA/APAC
  • Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Product training to develop an in-depth understanding of our product and space
  • Best in breed onboarding
  • Internal mentor and buddy program cross-departmentally
  • Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.


Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:
$198,750$278,250 USD

About Datadog:

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice.