TPY Capital
TPY Capital

Senior Product Marketing Manager, B2B

AI21 Labs

AI21 Labs

Marketing & Communications, Product
Tel Aviv-Yafo, Israel
Posted on Monday, July 1, 2024

Senior Product Marketing Manager, B2B

  • Marketing
  • Tel Aviv, Israel
  • Full-time


We are looking for a talented Senior Product Marketing Manager to join our B2B marketing team!

You’ll lead a small team of PMMs and together craft the PMM strategy, positioning, and messaging for numerous B2B products. You’ll work hand in hand with the Platform Product team to identify core product narratives, plan an ambitious launch schedule, and manage the entire product and feature launch process across all of our platform products. A key part of your role will be to become an expert in the Generative AI and Large Language Model market, with a deep understanding of both enterprise customer and developer pain points and requirements for their buyer journey, as well as thorough knowledge of the dynamic competitive landscape. We’re looking for someone who can take complex technical products and craft an accessible and compelling story for both high touch enterprise clients and the long tail of developers. It’s critical that this role deeply understands the GenAI ecosystem and can think creatively to define unique and differentiated positioning.

Role and Responsibilities

  • Craft a holistic & differentiated product narrative across our B2B products that supports both a high touch and developer focused marketing motion
  • Work closely with the platform product team manage to effectively bring to market an ambitious product roadmap of new features and products
  • Be a key point of communication and alignment between marketing, product, and sales
  • Develop collateral and enablement materials to support our fast-growing sales team
  • Drive competitive analysis and market research, and use that research to successfully differentiate our messaging
  • Define KPIs for the PMM team that track the success of product launches, messaging and content deliverables


  • 5+ years of experience as a Product Marketing Manager, preferably with a focus on a complex SaaS product that has a large developer ecosystem.
  • Experience managing people.
  • You have experience marketing to enterprises.
  • You have a strong background working with sales and technical product teams.
  • You’re excited about our mission to help developers and enterprises build with generative AI
  • Strong verbal, written, and presentation skills.
  • Flexibility and ability to adapt in fast-paced environments.
  • Strong analytical skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways
  • Fluent English – written and spoken

About Us

AI21 Labs is pioneering the development of Foundation Models and AI Systems for enterprises, accelerating the adoption of Generative AI in production.

Established in 2017 by AI visionaries Prof. Amnon Shashua, Prof. Yoav Shoham, and Ori Goshen, our mission is to equip businesses with cutting-edge LLMs and AI capabilities. Backed by leading investors like Pitango, Google, Nvidia, Intel Capital, and Comcast Ventures.

Join us on this exciting journey and advance your career with AI21 Labs!