TPY Capital
TPY Capital

Growth Marketing Director (B2C)

AI21 Labs

AI21 Labs

Marketing & Communications, Sales & Business Development
Tel Aviv-Yafo, Israel
Posted on Thursday, June 27, 2024

Growth Marketing Director (B2C)

  • Marketing
  • Tel Aviv, Israel
  • Full-time


We are seeking a highly skilled Growth Marketing Director (reporting to the CMO). In this position, you will drive impact by developing comprehensive and data-driven full-funnel growth strategies for net-new and expansion opportunities.

You’re a highly motivated professional with a proven track record in B2C performance and organic growth marketing – and your strategic leadership will be instrumental in propelling our company forward.

Role and Responsibilities

  • Lead and guide an entire marketing business unit that includes performance, organic growth, inbound & life cycle marketing, social and content managers, with the ability to take projects hands-on when needed.
  • Prioritize, plan, optimize workflows and manage initiatives based on KPIs.
  • Analyze campaigns performance data and KPIs, provide insights and identify opportunities for optimization and improvement.
  • Collaborate and plan quarterly roadmaps with the product and support teams.
  • Lead initiatives together with the product marketing and the design teams.
  • Represent the marketing business unit at bi-weekly and quarterly management meetings.


  • 5+ years’ experience leading a marketing group in a global company, with B2C/SMB-related products, with a proven record of managing performance marketing budgets in growth.
  • Excellent analytical skills and a data-driven mindset, with experience analyzing data and translating results into actionable key takeaways.
  • Ability to think creatively and develop innovative marketing strategies.
  • In-depth knowledge of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
  • Familiarity with marketing automation platforms and CRM systems.
  • Strong leadership skills and ability to manage a cross functional team.
  • Ability to collaborate effectively with cross-functional teams, including product, sales, and customer support.
  • Fluent in English – written and spoken.
  • Passionate, self-starter with a can-do attitude.

About Us

AI21 Labs is pioneering the development of Foundation Models and AI Systems for enterprises, accelerating the adoption of Generative AI in production.Established in 2017 by AI visionaries Prof. Amnon Shashua, Prof. Yoav Shoham, and Ori Goshen, our mission is to equip businesses with cutting-edge LLMs and AI capabilities. Backed by leading investors like Pitango, Google, Nvidia, Intel Capital, and Comcast Ventures.Join us on this exciting journey and advance your career with AI21 Labs!